An opportunity assessment is an extremely simple technique but can save you a lot of time and grief.

Ask these four key questions:

  1. What business objective is this work intended to address? – Objective
  2. How will you know if you’ve succeeded? (Key results)
  3. What problem will this solve for our customers? (Customer problem)
  4. What type of customer are we focused on? (Target market)


“INSPIRED” – by Marty Cagan