The purpose of product discovery is to address these critical risks:

  1. Will the customer buy this, or choose to use it? – addresses the Value risk
  2. Can the user figure out how to use it? – addresses the Usability risk
  3. Can we build it? – addresses the Feasibility risk
  4. Does this solution work for our business? – addresses Business Viability risk


“INSPIRED” – by Marty Cagan