The customer always comes first; the money follows. In the end, it is about money, but do not let the money blind your actions. Do not let the money betray your customer loyalty or your desire to make a customer smile. In the 21st century, the customer is king, not the cash.
Right? What do you think of it? Money should never blind what you are trying to achieve. Focus on value to the customer. The money will surely follow you. Look at Jeff Bezos and his ideology, providing value to the customer. He always puts the customer first.