Product Analytics in a Nutshell
A Brief Introduction From a Marketing and Business Analytics Perspective
Customers are valuable assets to the business. Businesses can’t make decisions without putting customers at the center. They must understand customers’ wants and needs and how they interact with their products and services. Ultimately, a good experience is what makes businesses win.
Today, our world is full of products and services with the customer at the epicentre. For every new product, it is almost certain there exists a competitor. Therefore, businesses must do everything possible to acquire and retain customers to sustain. After the internet became the basic utility, a new class of cloud products evolved, making it easier to understand customers using instant analytics. In this post, let’s get into product analytics, understand what it is and how different it is from a marketing and business analytics perspective.