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Anatomy of Data and Data Analytics

Anatomy of Data and Data Analytics

A Beginner Guide for New Non-technical Product Managers

The word “data” or “analytics” probably did not mean anything for product companies over 100 years ago. I guess there was little or no data to analyze products, and data did not drive decisions at that time. Also, collecting data was probably a time-consuming and expensive task. In short, the product world was simple without data.

Now, things are different. Products and products-driven companies have grown mammoth and complex in customer base, business, and solutions they offer. The only way to demystify them is through the use of data and data analytics. The revolution in computing that began in the late 1960s has fueled the growth of data and data analytics. Also, it deciphered the magical powers of mathematics and its application in everything we do today.

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