If “Why” is the goal you want to achieve along with a value metric to validate the business objective and the “Who” is the actor performing the act, you can identify “How” you can achieve this impact. Once the impact is identified, you can come up with “What” is needed. This is your deliverable. The resulting impact map allows you to compare the various options and measure the outcome.

Each deliverable in turn can be broken down into tangible Product Backlog items, in the form of user stories, for example. Given that the goal, the actor, and the deliverable are established, defining the Product Backlog items is more straightforward.

An Excerpt From:

“The Profesional Product Owner” – By Don McGreal and Rolph Jocham

 

What is Product Culture?

It is an environment where product management is practiced (as we define it), where it is valued by the business, and where PMs can thrive and grow.

Quite simply: a place that lets you do the job and deliver products that solve customer problems.

Source:

Bringing the Donuts Newsletter – by Ken Norton