An opportunity assessment is an extremely simple technique but can save you a lot of time and grief.
Ask these four key questions:
- What business objective is this work intended to address? – Objective
- How will you know if you’ve succeeded? (Key results)
- What problem will this solve for our customers? (Customer problem)
- What type of customer are we focused on? (Target market)
“INSPIRED” – by Marty Cagan