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What 

Every company on earth knows “What” services or products they do.

How

Some companies know “How” they do it. This sets them apart from the rest and makes them somewhat special.

Why

Very few organizations know “Why” they are doing what they are doing. The “Why” is not about making money. Money follows result. The “Why” is the reason the company exists.

Extracted From:

“Start with Why” – By Simon Sinek